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Your Franchise Investigations

Take control of your destiny. Before committing to a franchise, find out more about yourself and be armed with knowledge about business, franchising, the franchisor interview process and what to expect when you start meeting with potential franchisors.

Going into business is a scary thing to do. Psychologists say that the three highest stress factors in life are getting married, buying your first home and a divorce or bereavement.

We disagree. After more than 15 years helping people go into their first business, we believe that this would have to rate as the second highest stress inducer.

The harsh truth is that sometimes you shouldn’t proceed into any business, franchise or otherwise. On occasions we have advised clients to walk away. This may well have saved them many thousands of dollars, their home and their sanity.

In Australia there are literally hundreds of Franchise companies to choose from. Sponsored by the Franchise Council of Australia, Griffith University’s Franchising Australia 2006 survey states that there are “…960 franchise companies across the country” servicing just about every industry in the business sector. Lawn mowing, Hairdressing, Bookkeeping, Retail, Coffee Shops, Finance, Pool Supplies and Servicing and the list goes on and on.

Today, potential Franchisees have a massive selection of Franchises to choose from with an estimated 1,080 listed this year.

But while one particular Franchise could be perfect for one person, it could be absolutely disastrous for the next…

Before proceeding too far in your franchising investigations, you must read ‘Owning Your First Business’ and ‘All You Need To Know About Franchising’ to gain a deeper understanding of business and to become more fully conversant with Franchising terminology. For only $66 inc GST, you can have both of these exceptional books plus receive a free copy of our ‘Sales and Marketing Guide’. For more information go to our product page.

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