Enterprise 21 was established 18 years ago by CEO, Colin S L Mackie, and specialises in the franchise business sector. Whether you are considering becoming a franchisee with an established franchise group, setting up a franchise business from concept, or an established Franchisor who is looking for some assistance and direction, Enterprise 21 can help you fulfil your business goals.
Enterprise 21 has been a key Franchisee Selection Agency in Australia for a number of years, working with a wide range of franchise systems in the location and selection of suitable Franchisees.
Over the years, Colin has seen much success in the franchise industry. Unfortunately, he has also witnessed a number of failures instigated by many and varied reasons. This has culminated in gaining invaluable experience that he can now pass on to potential or existing Franchisees or Franchisors.
‘Franchise Information Seminars’ conducted by Enterprise 21 have addressed many 1,000’s of individuals providing relevant information on the good, the bad, and, on occasions, the ugly side of franchising.
The last major consultancy conducted by Enterprise 21 was with a business-to-business service franchise where Colin’s expertise helped grow the system from a modest 37 Franchisees to a very happy and lucrative 202 Franchisees. This occurred over a 32 month period making them the largest franchise system in their industry by a factor of three.
“This company was struggling to bring on new Franchisees faster than they were dropping out of the system” Colin states. “The first task was to discover what was happening to the Franchisees that were preventing them from being as successful as they could be. The Franchisor had done a marvellous job in many respects, but there were some fundamental mistakes being made both in the initial training and the support areas. After we had addressed these problems and turned the Franchisees bottom line around, we could then focus on the growth of the company.”
Franchising is absolutely the safest way to get into business for most individuals. But it is not necessarily the best method for the growth of all types of businesses or individuals who may be contemplating developing their business through a franchise system.
Make sure to see the list of general services Enterprise 21 provides or contact us directly to discuss any of your franchising needs.